Shauna's
Hand Cleaned Pork Chitterlings®
Go National after Being Driven out of Hyattsville,
Maryland by Local Politicians
Washington
D.C.: Shauna Anderson intended to
launch a national campaign of her famous Hand Cleaned Pork Chitterlings
from her new Restaurant "The Chitlin Market" on Ager
Road in Hyattsville, Maryland. But local politicians and business
leaders did not want a "chitlin" business in their
community. This African American heritage food, treasured by
families for centuries, was not deemed suitable for the Hyattsville's
redevelopment plan.
The
irony is that Shauna Anderson is a successful African-American
entrepreneur providing a treasured product to a diverse international
customer list of over 5,000. Government officials prevented
an entrepreneur from opening a business because it didn't meet
their preconceived development image - even though customers
were clammering for her product. This is a national story that
happens everyday to small business people.
But
Shauna Anderson has never let small-minded people get in her
way. She is now launching her national marketing campaign to
bring Shauna's Hand Cleaned Chitlins to restaurants across the
country, which will appear on menus as a trusted, premium brand
in the same vein as Smithfield Hams® and Angus Beef®.
Increasingly consumers want
to know where their food comes from, especially perishable products
such as seafood and pork. Shauna has been named as "the
source" for Chitlins by national media and cookbook authors
including Saveur Magazine, The Washington Post, The Wall Street
Journal and John T. Edge in his 2007 book Southern Belly. Shauna's
work with Chitterlings has also been installed in the Smithsonian
Anacostia Museum.
As restaurants across the
country have learned, Chitterlings are difficult to source,
clean, and cook. Shauna learned to clean and cook Chitlins from
her grandmother who was taught by her grandparents. Shauna has
since perfected the hand cleaning of Chitlins for large scale
distribution. It is a valued tradition and skill that Shauna
intends to continue. As she has learned, families want Chitlins
at their celebrations but nobody wants to clean them!
Shauna's
authored OFFAL GREAT: Memoirs of The Chitlin Queen which recounts
her childhood, early accounting career at the IRS, the grand
success of her online Hand Cleaned Chitlin Business and the
dramatic trials of trying to open her Chitlin Restaurant on
Ager Road in Hyattsville, Maryland. She is currently writing
her second book documenting the launch of her national brand
and her quest to resolve the 'Ager Road' injustice. Shauna plans
to offer her books, private label seasonings and Chitlin memorabilia
to restaurants carrying her Hand Cleaned Chitterlings.
Restaurants
interested in Shauna's Hand Cleaned Chitterlings
are encouraged to visit her website and request a sales information
kit. www.chitlinmarket.com
SEE ENTIRE PRESS RELEASE,
PHOTO AND CONTACT INFO HERE:
http://www.mmdnewswire.com/hand-cleaned-pork-chitterlings-3053.html